I concurrently manage 3 Pay-Per-Click campaigns. There are slight differences in nuance between the 3 campaigns but the overall focus between all is lead generation. A lead is defined as someone who submits a quote, downloads a brochure or makes a phone call. These are in general, however predominantly leads are bottom of funnel, sales-ready quotes and the occasional direct purchase.

Below is a screenshot of the most prominent campaign:

Request a Quote, Download a Brochure or Direct Purchases
avg. $16.61 cost/conv. for $2,500+ product.

Request a Quote

Mobile Device preference for Phone calls
41.67% mobile conv. rate with Call extension Ads.