Friday, September 9, 2011

18 things you need to know about SEO by Bing

Bing's 18 things you need to know about SEO is a great article which outlines the basics of SEO strategy. More in-depth knowledge and intuition is required for keyword research and link building but the article is a great resource from a credible source.

Wednesday, June 29, 2011

Search Engines Solidify Position as Source of Local Business Info - eMarketer

Search Engines Solidify Position as Source of Local Business Info
Search Engines Solidify Position as Source of Local Business Info - eMarketer
Asked about frequency of usage, most demographic groups agreed that they turned to search engines most often to find local business information. A majority of those ages 18 to 34 preferred search, as did a plurality of respondents ages 35 to 54. Among older users, yellow pages—and even print yellow pages alone—beat out search engines like Google.

Tuesday, June 7, 2011

HOW TO: Optimize Text Ads for Search

Search Engine Marketing
Mashable interviewed Search Engine Optimization Specialist Michael Gold, co-founder of Midtown SEO, for a great article on Search Engine Optimization and more specifically Search Engine Marketing. I have to admit, I had a slight smirk on my face after reading the article. Michael clearly outlines SEM strategies, how and why they work and the value it brings to a company.

Search is such a heavily underrated and misunderstood part of Marketing. It's practical and economical and when done correctly gives great ROI and influences the bottom line. Just think about it for a sec. Google is one of the most visited websites in the world. People often use search when looking for a service or product. If you're able to go into the mind of the average Search consumer and use keywords targeted to their search as well as create an ad that specifies exactly what the User is looking for, you've applied the basic underlying strategy of marketing - bringing together a business and consumer.

Friday, January 14, 2011

Hello World!

First post! Thank you for visiting my blog. Here I'll update you with some of the work I've done over the past 3 years. I have 3 consecutive years of practical Marketing experience which involves search engine optimization, search engine marketing, sales analysis, visual communication, developing marketing plans, social media marketing and event marketing. I have a BA in Digital Media - Internet and Interactive Systems and I'm in the process of getting a Masters degree in Mass Communication.