Tuesday, June 7, 2011

HOW TO: Optimize Text Ads for Search

Search Engine Marketing
Mashable interviewed Search Engine Optimization Specialist Michael Gold, co-founder of Midtown SEO, for a great article on Search Engine Optimization and more specifically Search Engine Marketing. I have to admit, I had a slight smirk on my face after reading the article. Michael clearly outlines SEM strategies, how and why they work and the value it brings to a company.

Search is such a heavily underrated and misunderstood part of Marketing. It's practical and economical and when done correctly gives great ROI and influences the bottom line. Just think about it for a sec. Google is one of the most visited websites in the world. People often use search when looking for a service or product. If you're able to go into the mind of the average Search consumer and use keywords targeted to their search as well as create an ad that specifies exactly what the User is looking for, you've applied the basic underlying strategy of marketing - bringing together a business and consumer.